Don Hagen

The marketer's guide to modernizing platforms and practices

Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language-and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.

The methods that enable marketers to ...

This Chinese treatise on war was written
by Sun Tzu in the 6th century BC. Each one of the 13 chapters is devoted to a
different aspect of warfare, making it the definitive work on military
strategies and tactics of its time. Studied by generals from Napoleon to
Rommel it is still one of the most influential works on the subject and is
required reading in most military academies around the world. Although it ...

This Chinese treatise on war was written by Sun Tzu in the 6th century BC. Each one of the 13 chapters is devoted to a different aspect of warfare, making it the definitive work on military strategies and tactics of its time. Studied by generals from Napoleon to Rommel it is still one of the most influential works on the subject and is required reading in most military academies around the world. Although it was ...

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret-no matter what industry you're in-is finding and keeping automatic customers.

These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly ...

A trusted member of Hitler's inner circle, Artur Axmann, the head of the Hitler Youth, witnessed the Führer commit suicide in Berlin-but he would not let the Reich die with its leader. Evading capture, and with access to remnants of the regime's wealth, Axmann had enough followers to reestablish the Nazi party in the very heart of Allied-occupied Germany-and position himself to become dictator of the Fourth Reich.

U.S. Army Counter Intelligence Corps Officer ...

F. Scott Fitzgerald's second novel is a cautionary tale of reckless ambition and squandered talent set amid the glitter of Jazz-Age New York.

The novel tells the story of Anthony Patch (a 1920s socialite and presumptive heir to a tycoon's fortune), the relationship with his wife Gloria, his service in the army, and alcoholism.

At once a morality tale, a meditation on love, money and decadence, and a social document, the novel provides an ...

Through the vivid, true stories of five people who journeyed into and out of addiction, a renowned neuroscientist explains why the "disease model" of addiction is wrong and illuminates the path to recovery.

The psychiatric establishment and rehab industry in the Western world have branded addiction a brain disease, based on evidence that brains change with drug use. But in The Biology of Desire, cognitive neuroscientist and former addict Marc Lewis makes a convincing case ...

To an extraordinary extent we continue to live in the shadow of the classical world. At every level, from languages to calendars to political systems, we are the descendants of a "classical Europe," using frames of reference created by ancient Mediterranean cultures. As this consistently fresh and surprising new audio book makes clear, however, this was no less true for the inhabitants of those classical civilizations themselves, whose myths, history, and buildings were an elaborate ...

Ever wish your company could raise capital the Kickstarter way? Equity crowdfunding is finally here, opening new funding avenues for small businesses and start-ups.

In April 2012, President Obama signed the Jumpstart Our Business Startups-or JOBS-Act into law. This groundbreaking legislation empowers privately-owned companies to raise capital from investors without going through the rigorous IPO and private placement processes. Now that the SEC has handed down the last regulations, the floodgates will open and companies ...

When Linda Ellis wrote her poem, "The Dash", in one afternoon twelve years ago, it would change her life forever. In 239 words, she captured the "Simple Truths" of why we were put on this earth.

Since then, The Dash has been published hundreds of times in books, newspapers, magazines and company newsletters. It has also been read countless times at company meetings, graduations and funerals. In the last three years, Linda has received ...